Wednesday, January 2, 2008

The Impact of the Dollar Exchange Rates on Google AdSense

A WebmasterWorld member explains that there has been a 10% drop in the exchange rate from dollar to Euro as the US economy "deteriorates." He presents a chart of exchange rates that Google has used:

Jan: 0.771 (i.e. 1 dollar = 0.771 euro)
Feb: 0.763
Mar: 0.748
Apr: 0.734
May: 0.740
Jun: 0.744
Jul: 0.723
Aug: 0.736
Sep: 0.708
Oct: 0.703
Nov: 0.675
Dec: 0.695

Most people are not particularly happy about this, unless they have to pay their developers in dollars, at which point the depreciation of the US dollar is actually a good thing.

But perhaps it's time to start looking at alternatives to dollars in earning potential:

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